3 Things You Probably Don’t Know about Print Advertising

Are you launching an e-commerce site or want to grow it? Make sure you can include print advertising into your marketing mix. You can read more to give you ideas on how it works.

To further motivate you to do it, check out these cool facts about direct mail marketing:

  1. Direct Mail Advertising Is Not Dead

Email marketing is popular, but it doesn’t mean the good-old direct mail advertising is. In its compilation of data, Small Business Trends revealed that the open rate for mails left in the mailboxes is between 80% to 90%.

Emails, meanwhile, have less than 25% open rate. The response rate is also higher in direct mail than in emails or even mobile offers. These numbers can also go up the more targeted the ads are.

Visit DFW Printing website to learn how you can maximize these numbers to your advantage.

  1. You Can Go Beyond Brochures

Today, you have more options when it comes to your direct marketing materials. Take a look at the list below:

  • Door hangers
  • Catalogs
  • Customized presentation folders
  • Leaflets
  • Business cards
  • Magazines
  • Booklets

You can read more choices when you visit company websites such as DFW Printing in Texas.

The variety means you can always have a strategic marketing material depending on your campaign. For instance, magazines are ideal for potential repeat customers. You can use mags to upsell, upgrade, or offer more or something else to your clientele. Click here DFW Printing Company

Door hangers are perfect for tourism-related businesses such as hotels or inns. Catalogs are great for those who subscribed to your business during a trade fair. Speaking of such events, you can give away promo items or printed presentation folders at your booth.

See here to give yourself some cool ideas on how to execute your printed marketing campaigns.

  1. The Young Generation Likes Direct Mail

It’s a long-held assumption that the young generation, particularly the millennials and the Z generation, would prefer to shop online. After all, they are the most tech-savvy among the demographics. In reality, they too like the old-fashioned method of advertising.

In a set of data presented by Marketing Dive, more than 75% of Gen Z people still read printed books. Only 40% prefer to reach out to brands using their email accounts.

Although nearly 99% of them owned a phone, no more than 25% shopped using such a device. In fact, they valued a more intimate interaction with companies or brands.

This preference may be due to the supposed distrust on the information available online such as social media. For example, more than half of them didn’t trust Facebook with their data.

Not all marketing materials, however, may appeal to them. You can find more info about the best designs that can capture their attention when you talk to the experts.

No doubt, direct mail advertising is still alive and well even in this digital age. It doesn’t mean you need to stick with the old designs. Read more to know which ones consumers are now after. The principle may be the same, but your technique should also evolve. See more at https://www.dfwprintingcompany.com/blog/most-effective-direct-mail-marketing-ideas