The power of influence marketing is undeniable. Even established brands such as HP, Lenovo, and Intel seek help from the likes of theinfluencemarketer.com.
Despite big brands showing admiration for this strategy, a handful of marketers still doubt it. Is influencer marketing just a trend that will die any time soon? Or will it be a sustainable marketing strategy in the coming years?
Influencer Marketing has been around for some time now.
One might raise an eyebrow at influencer marketing. They often regard it as a fad. Well, sure, it just started gaining momentum sometime in 2017. Yet, according to The Power of Voice – The Art & Science of Influencer Marketing, the principles that make influence marketing work has existed for more than a decade.
The principle that makes influence marketing work
According to Malcolm Gladwell in 2000, three archetypes help make an idea viral—the Connectors, Mavens, and Salesmen. Today, we can see these archetypes’ counterparts in the digital space—the Creators, Critics, and Collectors.
Like the Connectors, Creators bring their audiences together through their exceptional content. Like the problem-solving Mavens, Critics fulfil people’s need for conversation and engagement online. Finally, like the charming Salesmen, Collectors curate content that builds rapport with their target audiences. This causes them to be relevant, which makes influencing the latter easier.
Several marketers who knew about this principle are successful today. Tom Augenthaler of theinfluencemarketer.com, for instance, has been helping his clients using the marketing model since 2007. Since then, he has worked as a consultant for businesses who want to hire influencers for their marketing campaigns.
Fast forward to this day, as you can see here, he has worked with numerous giants such as TIME magazine, Intel, HP, Adobe, Lenovo, and many more.
Besides Tom, pioneering digital marketers who advocated for influence marketing have reaped the rewards today. If you want those rewards, get in touch with Tom through his website now.
The magic behind influence marketing
We now know that influence marketing has been around for long. It’s safe to say that it’s not just a trend.
Now, it’s time to talk about the real magic sauce behind it.
Its real magic lies in its ability to move ideas uniquely. Ideas, when spread through the right channel and people, will make a bigger impact.
Since influencers talk about real issues that matter to your brand, the approach is more personal and direct. They will publish content—videos, blog posts, or podcasts. Your customers will then interact with this content through their social media channels.
There is no big spectacle—just a person (the influencer) talking to a person (your customers). As you can see, the exchange of ideas is more authentic—this is the real magic behind influence marketing.
Moreover, plenty of brands still generate in-your-face ads to catch their customers’ attention. That is why hiring influencers will be a breath of fresh air. You may pay them, but the approach is still more organic than ads.
Curious about how to use influence marketing for small businesses like yours? Read more about how influence marketing helps brands like HP take the digital world by storm.
You see, influencer marketing is not just a trend. If you work with them the right way, bigger rewards will be waiting for you on the horizon.
Grow your business in the digital space. Boost your customer acquisition rate with talented influencers. Get in touch with influencers! Visit https://theinfluencemarketer.com to know how.